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What it is and how it works

LOOP is a strip: a thin strip of synthetic fiber infused with nicotine. You simply place it under your upper lip and leave it there. Nothing to chew, light or activate — the nicotine starts absorbing through the mucous membrane almost immediately, so the effect comes on instantly.

There isn't a gram of tobacco in LOOP — only purified nicotine and a carrier fiber. That's the main difference from the usual formats: you get the effect without any tobacco mass, no crumbs and no characteristic tobacco taste.

How it differs from snus

Snus is ground tobacco in a pouch: real tobacco leaf with all its particles and taste. LOOP has no tobacco at all: the strip is dry and neat, doesn't crumble in your mouth and leaves no tobacco mass. It feels noticeably cleaner and gentler, and in terms of composition it's a fundamentally different product.

How it differs from cigarettes

A cigarette works through combustion: smoke, smell, tar, ash. LOOP burns nothing — no smoke, no smell on your breath or clothes, no ashtray. The strip stays invisible to those around you: it sits discreetly under your lip while you're driving, in a meeting or on the road. No one around will see or notice that you're using it.

Format and strength

One can of LOOP holds 55 strips with a total weight of 3 g in a handy can with a zip-lock lid that seals tightly and keeps them fresh. The core line-up is 11 mg of nicotine, Strong level; a newer series of flavors is labeled intense. So go by taste, and check the pack for the exact strength.

Who it's for

LOOP suits adults who already use nicotine and want a smoke-free, odor-free format — fast, discreet and convenient on the road, at work and while travelling around Kazakhstan. If you've never used nicotine, you shouldn't start.

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Where to place it

Take one strip and place it under your upper lip — between the lip and the gum. Press it gently with your tongue so it sits evenly, and leave it in place. No need to move it or reposition it: it's thin, barely noticeable and doesn't get in the way of talking at all.

How long to keep it in

A comfortable time is about 20–40 minutes. That's enough to get the full effect. After that you can take the strip out — there's no point keeping it in longer, the nicotine has already been released by then.

What it feels like

In the first few minutes you'll feel a light tingling or prickling under your lip — that's normal and means the strip is working. The sensation quickly settles into something steady and familiar. You can swallow saliva freely, but you shouldn't swallow the strip itself — it's meant only for use under the lip.

What to do afterward

Just take out the used strip and throw it in the trash — no smoke, ash or smell is left behind. Close the can with the zip-lock lid: it snaps shut tightly and keeps the remaining strips fresh.

A tip for beginners

Start easy: one strip, no rush, and listen to how you feel. LOOP's strength is serious — 11 mg, Strong level — so don't put in several at once. Give yourself time to get used to the format.

Discreet and convenient

The main plus — LOOP can't be seen or heard by those around you. It's convenient to use behind the wheel, at work, on a trip across Kazakhstan — anywhere lighting up is forbidden or out of place. A fast effect and total discretion in one compact format.

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The core LOOP line-up is 11 mg, Strong; some of the newer flavors come in an intense strength. To keep you from getting lost among the 21 options, we've split them into five clear families. Go by what you like in drinks and gum, and you'll land on your flavor the first time.

Freshness and ice

For those who love a chill and clean breath: LOOP Crispy Ice and LOOP Ice Cold. A bright menthol frost, maximum invigoration — a good start if you're used to refreshing flavors.

Berries

Juicy, sweet-and-sour classics: LOOP Cherry, LOOP Blackberry, LOOP Blueberries, LOOP Strawberry and LOOP Grape. A versatile group for anyone who wants a soft yet expressive flavor for every day.

Fruits

Ripe and summery: LOOP Mango, LOOP Peach, LOOP Green Apple, LOOP Watermelon and LOOP Coconut. From the tropical sweetness of mango to fresh green apple — there are both soft and more refreshing shades.

Drinks

The familiar taste of favorite drinks: LOOP Cola and LOOP Energy. A great choice when you want something characterful and slightly fizzy to match your mood.

The unusual

For those looking for something of their own: LOOP Cactus with its unusual fresh shade and LOOP Bubble Gum with the taste of sweet bubble gum. Bold options that quickly become favorites.

Tip: if you're unsure, grab a couple of flavors from different families — say one fresh and one berry — and compare. Everyone finds their LOOP — and we'll tell you what's popular when you leave a request.

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